Digital Marketing for Charities

About Digital Marketing for Charities

Do you wish you knew more about email marketing, building and maintaining online engagement with potential donors?

Do you get confused with the jargon of SEO, SEM, AdWords, Google Analytics and more?

Have you considered using digital marketing as an effective tool for growing your subscriber base and donations?

If your answer is Yes to any of these questions, this is the course for you.

Google Analytics: What we’ll cover:

Installing and testing Google Analytics

Analytics Key terms

Identifying your traffic sources

Demographics and audiences

Segmenting your website visitors

Micro vs. macro goals

Tagging your marketing campaigns

Assessing user behaviour

Reporting and measurement

Google AdWords: What we’ll cover

Introduction to the concept of Google AdWords PPC marketing

Getting the most out of Adwords' upgraded interface

Defining your PPC strategy

Basic PPC account optimisation

Effective PPC account structure

Managing campaigns, keywords and ad groups

Improving quality scores: getting more clicks for less cost

Keyword bidding strategies

Campaign settings and market targeting

Writing effective ad text

Ad extensions and enhancements

Goals, analysis, and reporting

Who should attend from charities:

Marketing team members

Digital marketing team members

Trustees and senior leadership

At Advantec, we help our clients exceed their digital marketing and eCommerce ambitions and get results online that make us all proud. Andy Stovold, Advantec's Campaign Delivery Manager, has worked with a variety of charities on different goals, including The National Childbirth Trust (NCT) and Cards For Good Causes. Having delivered hundreds of courses ourselves, we are proud to team up with Charity Clarity to deliver a full day's training course on Google Analytics and Google AdWords (two of the world's most trusted and used platforms in digital marketing).

No dates are currently listed for this event. Please contact us if you know an upcoming date for this event.

When & where?

See other course events.


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