Do you wish you knew more about email marketing, building and maintaining online engagement with potential donors?
Do you get confused with the jargon of SEO, SEM, AdWords, Google Analytics and more?
Have you considered using digital marketing as an effective tool for growing your subscriber base and donations?
If your answer is Yes to any of these questions, this is the course for you.
Google Analytics: What we’ll cover:
Installing and testing Google Analytics
Analytics Key terms
Identifying your traffic sources
Demographics and audiences
Segmenting your website visitors
Micro vs. macro goals
Tagging your marketing campaigns
Assessing user behaviour
Reporting and measurement
Google AdWords: What we’ll cover
Introduction to the concept of Google AdWords PPC marketing
Getting the most out of Adwords' upgraded interface
Defining your PPC strategy
Basic PPC account optimisation
Effective PPC account structure
Managing campaigns, keywords and ad groups
Improving quality scores: getting more clicks for less cost
Keyword bidding strategies
Campaign settings and market targeting
Writing effective ad text
Ad extensions and enhancements
Goals, analysis, and reporting
Who should attend from charities:
Marketing team members
Digital marketing team members
Trustees and senior leadership
At Advantec, we help our clients exceed their digital marketing and eCommerce ambitions and get results online that make us all proud. Andy Stovold, Advantec's Campaign Delivery Manager, has worked with a variety of charities on different goals, including The National Childbirth Trust (NCT) and Cards For Good Causes. Having delivered hundreds of courses ourselves, we are proud to team up with Charity Clarity to deliver a full day's training course on Google Analytics and Google AdWords (two of the world's most trusted and used platforms in digital marketing).